Does Money Speak Louder Than Heritage?

Ch Lafite has started putting a Chinese character of 'Eight' on its bottle, and in Red (Chinese auspicious colour) no less. Where has its soul gone? - Its centuries of heritage and fine wine making the French way. Just because the China contingent is responsible for pushing its price up 300% in the last 4 years does not mean it should sell out like this. What's next? LV with Chinese monograms? Mercedes with "Fa" (get rich) bodykits? Absurd.